Tiger Woods has had a relationship with Bridgestone Golf for many years, over 20 years to be exact. He had his hands in prototyping the new TOUR B golf balls from the very beginning.

Tiger Woods:

"After extensive testing I have chosen the best ball for my game"

"The ball is #1. The most important item in the bag is the ball"

"I am more confident in the performance of the TourB-XS than any other ball I have ever played"

"As of right now I'm longer than I've ever been. I'm about 6 yards longer"

● The NEW TOUR B with REACTIV iQ is THE SMARTER TOUR BALL

● Patented NEW REACTIV iQ is a SMART encapsulation technology that responds to the force of impact

● MORE DISTANCE: REACTIV iQ rebounds quickly on impact for explosive speed and more distance

● MORE CONTROL: REACTIV iQ stays on the clubface longer on approach shots for more spin and a smoother feel on the green

● Dual Dimple technology provides an efficient trajectory and reduced drag through improved Aerodynamics

● The TOUR B XS with REACTIV iQ delivers increased ball speed for MAXIMUM WAY off the tee and a soft feel and increased spin for CONTROL on approach shots

● Bridgestone Golf is the #1 BALL FITTER IN GOLF: The TOUR B XS is ideal for players with swing speeds over 105 MPH who want extra spin

● TIGER WOODS helped develop the NEW TOUR B XS and plays it in professional competition

"When you get 900 polymer engineers together and incorporate feedback from Tiger and Bryson, it's a recipe for innovation," said Elliot Mellow, Bridgestone's golf ball marketing manager. "These guys are very active in R&D, which really helps take our designs to the next level. Our R&E focus over the last few years has been on researching contact science and optimizing impact torque for the demands of each shot. With REACTIV iQ, we've put great effort into doing just that."