The recipe for maximum distance and performance lies in the selection of the right golf ball. The TourB family comes in four different models.

TourB-RX and TourB-RXS (for swing speeds below 105 mph "less than 240m drives"), and TourB-X and TourB-XS (for swing speeds above 105 mph "further than 240m drives").

● The NEW TOUR B with REACTIV iQ is THE SMARTER TOUR BALL

● Patented NEW REACTIV iQ is a SMART encasement technology that responds to the force of impact

● MORE DISTANCE: REACTIV iQ bounces quickly off the tee for explosive speed and more distance

● MORE CONTROL: REACTIV iQ stays on the clubface longer on approach shots for more spin and a smoother feel on the green

● Dual Dimple technology provides an efficient trajectory and reduced drag through improved Aerodynamics

● The TOUR B XS with REACTIV iQ delivers increased ball speed for MAXIMUM WAY off the tee and a soft feel and increased spin for CONTROL on approach shots

● Bridgestone Golf is the #1 BALL FITTER IN GOLF: The TOUR B XS is ideal for players with swing speeds over 105 MPH who want extra spin

● TIGER WOODS helped develop the NEW TOUR B XS and plays it in professional competition

"When you get 900 polymer engineers together and incorporate feedback from Tiger and Bryson, it's a recipe for innovation," said Elliot Mellow, Bridgestone's golf ball marketing manager. "These guys are very active in R&D, which really helps take our designs to the next level. Our R&E focus over the last few years has been on researching contact science and optimizing impact torque for the demands of each shot. With REACTIV iQ, we've put great effort into doing just that."